If you’re not taking advantage of the power of infographics you're obviously losing out. Infographics are not only visually beautiful and entertaining to look at, but they are also a very successful marketing tool. Infographics combine the factual relationship to data with the design characteristics of visuals, which should come as no surprise. With visuals, analogies, and colors that bring data to life, what would normally be dry data leaps off the page.
Here are 5 reasons why you should pay attention to infographics and why you can't afford to ignore them.
1. Infographics are persuasive and appealing to the eye
People are fascinated by data, particularly statistics, numbers, and figures. Infographics are ideal for condensing a large amount of information into a visually appealing and convincing style.
Your audience will appreciate not just the immaculate presentation of your material, but they will also find it more believable and fascinating.
The information's capacity to be understood is what makes it more appealing. Infographics are fantastic in assisting people in synthesizing facts. That is to say, your visual depiction aids consumers in swiftly gaining the information they require, adding a great deal of value to your material.
The material is more remembered when individuals can immediately get insights. "Blog articles that included infographics generated an average of 178 percent more inbound links and 72 percent more views than all other posts," according to Hubspot, and "blog articles that included infographics generated an average of 178 percent more inbound links and 72 percent more views than all other posts."
2. Infographics demonstrate your expertise
The majority of us are impressed by numbers, but when numbers and images are combined, it's a match made in heaven.
You're not just portraying yourself as an expert when you share your expertise through an infographic; you're also improving the credibility of your brand. The time, expertise, and experience necessary to make a captivating infographic are things your viewers don't have unless you provide it to them.
Readers will value your increased knowledge and see you as an authority the next time the topic arises.
Infographics allow you to visualize the study you conducted on your own or the research you gathered. Your prospects will associate your ability to create a narrative with data in a graphic with you and your organization, which will help them learn to know, like, and trust you and your business.
As we've shown in prior articles, when your prospects know, like, and trust you, they feel comfortable and are more likely to progress through the sales cycle quickly and close more frequently.
3. Infographics increase the number of people that visit your website
Your website will inevitably receive more visitors if your infographic is attractive and interesting. Every "like" or "share" means that more people will view your material, and people are more willing to share visual stuff these days.
However, like with other content marketing pieces, it's what you do with it, how you create it, and where you share it that determines its capacity to drive additional traffic to your site.
Make sure you construct the infographic with search in mind when you're producing it and check to see whether you're using the correct keywords.
Make sure you know everything there is to know about your characters, as well as how you want to distribute the infographic.
Are you planning to use it on a referral site? Will you be using social media to promote it? What social media platforms are you using? Are you going to send it to all current prospects, all current customers, or just a select group of prospects and customers?
If you answer these questions before beginning production, your final infographic will be available to use as soon as it's completed.
What good is amazing content if people forget what they've read seconds after they've finished reading it? Visuals are absorbed 60,000 times quicker than text, and 65 % of individuals are visual learners, making them one of the most effective methods to convey information to readers.
Your readers will be able to scan the material quickly, grasp the message you're trying to convey, and remember it long after they've left the page if you use infographics.
Not to add that infographics are particularly adept at taking complicated ideas, packed with statistics, and reducing the tale with pictures and perhaps visuals to swiftly and simply explain the story the data exposes. Even the most inexperienced reader understands the message, and does it swiftly.
When it comes to designing marketing items that create leads, creating memories is crucial. An excellent infographic, as opposed to a normal whitepaper, eBook, or tip guide, has a considerably higher probability of generating those memories.
We also know that the larger the RAM, the bigger the number of likes, shares, downloads, forwards, and comments. All of these good activities, we know, contribute to your infographic's improved socializing, which almost always leads to additional sales chances and prospective new clients.
Visuals, as previously said, are far more "share-worthy" than typical word material. Because of the nature of an infographic, people will click, like, and share it, causing Google's "Page Rank" algorithm to index your website higher.
Not only will people be more inclined to share your infographic, but Google will also consider it more shareable and will give your website a higher rating as a result.
This emphasizes the importance of selecting keywords, keyword phrases, and queries. You don't want to have a high-ranking asset that brings in the wrong sort of new visitor.
Consider some offsite search strategy effort in addition to your onsite search strategy work. This entails considering your infographic's labeling, alt tag, meta descriptions, and metadata generation.
This ensures that when you publish material offsite, Google will locate it, index it, and give you full credit for driving traffic back to your website pages.
Overall, your content strategy should contain a range of content forms, but the infographic should be at the top of the list if your personas are accustomed to receiving and absorbing information in this manner. Contact us and learn how to add a personal touch using infographics.