For a lot of businesses, in the summertime things tend to slow down. Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.
Good content marketing is a highly effective way to create a meaningful connection with your prospects and summer time seems to be the best period to plan ahead.
Here are 5 activities you can take care of during summer that will help you prepare for the second half of the year:
1. Check your website analytics - see what works and what doesn’t. Find out for what keywords you need to optimize your content, what are the topics/materials your visitors downloaded the most etc. It’s a good way to see and optimize your SEO and online marketing campaigns.
2. Connect with influencers - if you’re on Twitter, Facebook or LinkedIn, you can start building relationships with though leaders/influencers in your field. Share with them a piece of content that they’ll find interesting or ask them to work with you on creating some new materials.
3. Catch up with your reading - keep up with the latest trends, broaden your horizon and see what’s new.
4. Plan - create an editorial plan for your content marketing. This will help you keep track of the activities that need to be done. Be sure the content is fresh and well-written and avoid using too many details and complicated language.
5. Create unique content to demonstrate your level of expertise. Your marketing materials are the perfect way to show and tell your potential costumers how you can solve their problem.
An effective content marketing strategy does not only add value, authority and credibility to your company, but also connects your business with potential customers.