With almost 4.48 billion people using the internet, it is vital for you, as an employer, to be online. Implementing a well-built digital communication strategy will lead to acquiring valuable assets during the recruitment process, which will only increase the potential of your company’s top-talented team. More than that, they might even be those key employees your company has been trying to recruit and retain.
The digital communication strategy for candidates recruitment consists of planning an effective communication strategy by choosing the right online channels, use re-engagement strategies, analytics, and marketing automation, to reach your main goal of engaging prospective employees.
Who should be taking care of branding your company during the recruitment process? The HR or the Marketing team? Not only from our company’s experience but also from other company’s opinions, we noticed that an effective digital communication strategy for candidates recruitment not only requires the involvement of one team but the company as a team. The following will give you an idea about the conclusions we made regarding this strategy.
This is a crucial process on which your company should constantly work on. On a global scale, 72% of recruiting leaders agree that employer brand has a significant impact on hiring. And it’s no wonder why since this is the first contact a candidate has with the brand.
Even though some strategies that increase your employer branding require significant investments, they will bring great outcomes for your company not only for the recruitment process. Nonetheless, some strategies are money wise and have a strong rate of bringing benefits within your recruiting strategy, such as improving job interviews.
An essential approach in managing a digital communication strategy for candidates recruitment is to improve your job interviews - there are many websites where people will post about their experience during an interview and having a bad experience will be a chance for your candidate to write negative things about your company, leading to a bad reputation in the end. The candidate experience should generate advocacy for your company after he/she’s left the interview, even though they haven’t been hired.
With so much information everywhere around us, it is crucial to understand consumer behavior, find a pattern and seize it before someone else will. This applies to finding the right candidates for your company as well. Finding the right touch points is one of the key steps to reach your prospective employees, which leads to choosing the right tools for the recruitment process.
While many companies use social platforms in their recruiting process, it is also relevant to find a niche that will best align with your digital communication strategy, such as CRM, Applicant Tracking Systems, Pre-employment assessment tools or Mobile recruiting. After running a research about the most popular Applicant Tracking Software, software reviews company Capterra has defined 4 best-recruiting apps to be Indeed Employer, Workable, JobDiva and Breezy HR.
This leads us to the next tactic, specifically targeting social media platforms.
According to a 2017 research, 70% of employers were profiling candidates on social media, as part of their candidate recruitment process. Even so, in 2019 the social media landscape has changed considerably, that it takes a big effort and a huge amount of resources to monitor all the factors that should be considered while implementing a social media recruiting strategy. And these statistics will show exactly the improbability the digital landscape is in.
The first impression of your company’s culture will leave a mark on the potential candidate and depending on how good your company can leverage this factor, it can add great value to your employer branding, or none at all.
Speaking in digital terms, your website should be the window to your company’s culture, no matter if you are an IT or design company. And if you want to emphasize the value of your brand through an innovative web design, here are a few web design trends for 2020. Having a clean, always in trend website, will increase a candidate’s experience during his research process.
Not only the managing board is expecting for this, but also job seekers - job ads should be proofread, double-checked and accurate, to avoid discouraging prospective employees from applying, and leading your company’s reputation into the laugh of a platform.
According to the Jobvite 2017 Recruiting Funnel Benchmark Report, career websites represent the most used source from where companies hire candidates; out of 100%, career websites scored 27.35%. But with so many companies posting their content on these career websites, your company’s description should capture the job seekers. This is why writing good content in a personalized way should be an asset to your digital communication strategy for candidate recruitment.
We have chosen the following tips which helped companies to build a great digital communication strategy on social media, for candidates recruitment:
According to Aasha Collins, Social Media Manager at The Tylt, companies should consider social media as an extension of their company. This is a clear message that choosing the right social media channels will be a successful tool within your digital communication strategy for candidates recruitment.
Recent statistics send a message for employers to improve their digital communication strategy for candidates recruitment starting now if they want to succeed in the talent hunt. Here are the highlights we considered you should also know about:
Entering a world where the online environment is marking more territories seems like a quest for industries to keep up with each new trend. Since emerging technologies make it mandatory to focus on a digital communication strategy, your company should track the accomplishment of these essential expectations candidates have when it comes to recruitment:
The HR department, along with the marketing and PR departments seem to be inseparable when it comes to implementing a digital communication strategy for candidate recruitment. When considering this, it is no wonder why a recruitment process takes a long time. But using new technologies and tools that come along with it, the burden of long processes should be left in the past. In the landscape of talent hunt, it is primordial to use the tools that best align with your company.
Our team can help you to create and understand the involvement of a digital communication strategy for candidate recruitment. Let’s get in touch at office@nnc-services.com and discuss how you are planning to increase your team with top talents from 2020.