Pinterest and Instagram should no longer miss from your social media strategy – the top two visual social media networks will help you get the best out of your marketing approach. Visual content also found a good home on Facebook and it is a proven fact that it brings better engagement and higher reach and virality.
Let’s see how you can optimize visual content for better reach and engagement with your audience.
- Post pictures with pets – everyone loves pets, that’s for sure. And if you add a saying representative for you or your passion/ work, that will definitely bring some positive feedback. Here is an example from one of our clients in the entertainment industry – when people identify themselves with what you post or appreciate that you share a nice picture with something you are passionate about, the number of shares and likes is much bigger than for an usual update.
- Encourage people to share DYI projects on your page– this is a great opportunity for your brand/ product to go viral. If you are in an industry that allows people to develop Do It Yourself projects, encourage them to post the results on the business/ brand’s Facebook page. Congratulate them for what they’ve done, admire their work and ask them to share more about how the project went. It is a great way to bond with your audience and let them know that you care about them. And of course, a happy customer will also spread the word about you, so don’t miss the chance to become famous if you have the opportunity.
- Allow your audience to contribute to your photo library – I find really interesting the chance we have with Pinterest to post photos on other boards. In order to have a bigger control on who and what is posting, simply invite people from your audience with whom you’ve already interacted to share pins on one or more of your boards. Showing your audience you trust them to contribute to your brand will make them love you!
- Keep contact with the public by sharing photos on Instagram – sharing pictures with your followers is the best way to keep connected with them everywhere you are – especially if you travel a lot. Share pictures with landscapes, with family, with the activities you do, with what you love, either is it a movie, a book or a meal; in one word show them your human face – this helps even more the bound between an artist/ brand and its audience.
It is the era of visual content. Therefore, including visual social networks to your social media strategy is not an option anymore, but a to do if you want to be successful.
