6 Benefits of Using Infographics in Your Marketing Strategy

Once social media channels took over the online environment, marketers realized that they needed to start creating compelling content presented in a variety of forms, types and shapes – blogs, interviews, videos, podcasts and photos. But, these were not enough, and a while later, infographics entered the stage.

As we mentioned in one of our previous articles, an infographic is a collection of information showcased in a visual representation and its appearance shook the marketing industry. Infographics convey the information quickly and effective; they get noticed and get results.

Below we collected 6 main benefits infographics will bring to your marketing campaigns:

1. Provides figures and data - People are interested in data, numbers, statistics or other such information, but they can be a very dry read sometime. Infographics can transmit the information in a more attractive way. They are more visually appealing than a plain text, which increases the interest and gives your site or blog more power.
2. More engagement - Infographics are very effective methods to build backlinks. Encouraging your audience to share your infographics on their social media accounts, it will provide a link back to your website. The more backlinks you share, the more visits will come to your site, receiving a higher ranking on the search engines.
3. They’re easy to understand - Besides the fact that infographics are visually appealing, they’re also very easy to understand. The human brain processes visual information faster and better than just a plain text.
4. More likely to become viral - Offering compelling information in an attractive “package” to your visitors, you can increase your chances to become viral. Once you go viral, only the sky is the limit for your business.
5. People look for infographics - The search for infographics increased with over 800% in just two years. Try to include them in your marketing strategy (on your website and blog) to increase the number of visitors on your company’s website.
6. Add a personal touch - Although infographics seem to become some complicated graphs created by an expert, there are plenty of resources that will help you do your own infographic. Tools like infogr.am and infographicsarchive allow you to design and create your own infographic for free.

Have you created and used infographics in your marketing strategy? Did they drive more traffic to your website or blog? We’d love to hear from you on this topic.