Tag - Marketing plan

B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.

Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]

It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]

When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]

We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things and [...]

You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article: 

Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.

Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.