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	<title>NNC Services &#187; company marketing</title>
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		<title>Persuading your CFO to invest in marketing</title>
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		<pubDate>Thu, 21 May 2009 07:14:50 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[company marketing]]></category>
		<category><![CDATA[marketing investing]]></category>
		<category><![CDATA[marketing investments]]></category>

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		<description><![CDATA[B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must ...]]></description>
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