Inbound Marketing is the “Cinderella” of B2B marketing. On the one hand it is not understood, it is not valued and it is not applied and measured correctly; on the other hand it is the “must-d0” marketing for B2B if you need to make it BIG!
Strange coincidence that just when I was to set off writing about objectives I enrolled into a week-end training on personal development where a big chunk of it was about setting objectives; of course personal objectives, but let’s face it, what’s really different in the process of setting a company objectives than when setting personal objectives? So why do you need objectives? And I mean in any area, why do you need objectives? Some of the answers to this inquiry may be: it’s definitely easier to shoot at a target that you identified, rather to just shoot and hope [...]