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	<title>NNC Services &#187; b2b sales leads generation</title>
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		<title>How do you create customers?</title>
		<link>http://www.nnc-services.com/blog/the-way-clients-are-made/</link>
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		<pubDate>Fri, 05 Sep 2008 11:38:56 +0000</pubDate>
		<dc:creator>Matilda Tanascov</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[B2B customer]]></category>
		<category><![CDATA[b2b sales leads generation]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[cutomer aquisition]]></category>
		<category><![CDATA[differentiators]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[value chain]]></category>

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		<description><![CDATA[Even if it ensures business survival, profit is the result of successful business connections, thus, a measure of the relationship between you and you clients. According to Peter Druker, there is but one valid definition of the purpose of a company: creating customers. As an example, there has always been a need for the telephone, but it was only when Bell produced a functional one that the client for the services was ‘created’.]]></description>
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