Blogger outreach and its benefits for B2B companies
Blogger outreach is already a PR tactic often adopted by B2C companies. A quick search on Google will reveal an abundance of advice on how to approach blogger outreach for the B2C marketing mix. Surprisingly, however, is that there is a scarce amount of such information addressed to B2B companies. Is blogger outreach not a popular …
3 Whys and Hows for B2B Blogging
In one of our previous articles, Content Marketing – The Fairy Godmother of New Business Opportunities, we said that consumers have become totally impassive to traditional marketing and agile marketers are looking for better ways to engage customers and are increasingly turning to content marketing. And an essential tool, continuously increasing in importance in B2B …
4 Tips on How to use LinkedIn for B2B Marketing
An important part of online marketing is about being social, finding your customers or potential customers and engaging with them. Of course, the Internet has many places to connect and share information, from the best known ones, like Facebook, Twitter, LinkedIn, YouTube and so on to small groups catering to every and any imaginable interest …
Why an effective online presence is vital for your business and how to achieve it
Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are some reasons why: …
Emerging Trends in B2B Social Media Marketing
The social media explosion we have seen in the past few years means that now this is the place where people are. From humble beginnings, small places for friends to connect or reconnect, swap and share news, information, photos and videos, it has grown into a huge environment, being one of the main means for …
3 New Concepts for Public Relations in the Digital Era
The World is changing. We hear this all the time. But the World has been in constant change, so why do we hear this more and more now? The answer is that we, the people living today, are the lucky ones to live through a period of many and rapid changes, not seen since the …