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	<title>NNC Services &#187; B2B e-mail marketing</title>
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		<title>9 steps to a successful direct mailing campaign</title>
		<link>http://www.nnc-services.com/blog/b2b-marketing/9-steps-to-a-successful-direct-mailing-campaign/</link>
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		<pubDate>Thu, 12 Feb 2009 12:16:49 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B e-mail copy]]></category>
		<category><![CDATA[B2B e-mail marketing]]></category>
		<category><![CDATA[B2B email marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[e-mail campaigns]]></category>
		<category><![CDATA[e-mail message and copy]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online PR]]></category>

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		<description><![CDATA[It has become common knowledge that the success of a direct mail campaign can be broken down into three primary components: · The mailing list or target audience · The offer or incentive for the customer to buy the product · The creative package or communication message conveyed in the overall package Experts in the ...]]></description>
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