Tag - B2b best practices

Content marketing has become an essential part of the Business Development Strategy for most businesses, and it’s one of the easiest ways to generate more leads and sales. You need to consider how your content can be helpful to your target audience and create engaging stories so that people will pay attention to what[...]

Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.

In today’s ever changing business world, each new opportunity that arises makes the difference between growing or scaling back your business.

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]