5 Marketing Tips for a Successful Kickstarter CampaignAndreea Grindeanu
Got a project that you’re confident about and would like to bring to life? Kickstarter helps creators find the resources and support needed for it to become reality. Kickstarter projects must have a real goal and a great value. However, there is much more to stream for other than receive help from the organization.
A successful Kickstarter campaign requires more than an awesome product and enthusiasm. It is absolutely necessary to invest a great amount of time into a clear marketing and promotion strategy much before the launch, and as well – an established budget to be fully prepared for that most critical day of your campaign, the first day.
There is a number of things learned from Kickstarter creators and own experience that will help build the right strategy for a successful Kickstarter campaign.
- Prepare an outreach plan
Before launching, think through every step you are about to make for the Kickstarter project. “Every hour of planning you do before the campaign saves you 100 hours of work after it,” says Phil Bosua who raised $1.3 million to launch his Lifx LED smart bulb.
Therefore, decide carefully who will be interested in your crowdfunding campaign. Gather ideas for relevant blogs, online communities, where is your target group most likely to be found, what content would most probable capture their attention. As well as consider the right timing for the outreach and decide on the desired media channel for the launch.
- Get the right Setup
Now that there is a strategy, the next step is to build the necessary tools: a landing page, very important: Search Engine Optimized; copywriter and video content; a targeted social media profile/profiles helping you identify the already existing communities that can be engaged and establish a presence on the social media channels.
- Make the announcement about your project
This step will begin with reaching out and announcing family, friends, fans about the upcoming project. Continuing with a big push on Social Media! Share it on Facebook, send out tweets; many reporters direct list contact info there; create buzz and awareness through chosen social media platforms. Using Social Media although there is no prototype yet will build audience and momentum.
- Pitch the press
Make sure to do research on who writes topics and projects related to yours, find venues and publications that cover similar work. Think thoroughly of the content and the manner you want it to be sent out to the audience. Make sure to be concise and give people information they need based on: who, what, where, when and why.
Bestard-Ribas answered to the question of why people support crowdfunding campaigns with the following: “Because they are drawn to a vision. One they want to engage with. Many people think of their campaign as just selling a product. But you’re really launching your company to the world.”
- Keep in mind that it is not only about the money you raise
One of the things some might forget about is how many benefits a company can receive with the Kickstarter campaigns if done right, and on the other side, how badly it can affect your reputation if done wrong. The feedback you get sometimes can be much more valuable than the money raised, the awareness and popularity can determine the future of your brand and the product.
Taking into consideration that the final goal of the campaign reaching a specific amount of money, only 35% of Kickstarter campaigns actually achieve it. Most well organized Kickstarter campaigns reach a $10K funding goal while the best business ideas will average a $50K funding. The right marketing and advertising approach is crucial when it comes to getting the best out of your own and your campaign’s capabilities.