Are you ready for 2016? 6 marketing trends for the next yearAndreea Grindeanu
Innovation, improvement, storytelling – these would be some of the keywords used to describe 2015 in terms of marketing. This year, social media platforms like Pinterest and Instagram have improved their advertising experience by launching ad platforms.
At the same time, the release of the Apple Watch showed that we are getting closer to a world where wearable tech will become as mainstream as digital phones. By reaching this, new opportunities will emerge to market to individuals all the time, in multiple forms.
Apart from these, marketing activities were focused on improving the relationship between company and client, making the buyer’s journey as enjoyable as possible.
Considering the evolution of marketing in 2015, specialists are expecting even more dynamics changes for this domain in the next year.
Check-out below the predictions for the most important trends in marketing for 2016:
1. Personalized experiences
Even if you have tens, thousands or millions of customers, be aware that each one of them wants to be treated as an individual.
In 2016, a lead will become the customer of the company that anticipates his needs and does everything possible to fulfill them. Avoid generic messages when communicating with your potential clients or already customers.
When dealing with clients, set-up a plan for sending them small gifts on different occasions like birthdays, customer’s anniversary etc. This way, you’ll make them feel important as an individual.
2. Rethinking of Customer Experience Strategies
Customer experience tactics will not be enough for your company if you want to make a difference on the market in 2016.
CMOs should focus on establishing multifaceted customer experience strategies that will be able to differentiate the company in front of its customers.
Create a seamless and harmonious experience for your customers, regardless of the channel or device used. Listen to your customers and be prepared to adjust your customer experience strategy according to their needs.
3. Content marketing will support multiple business areas
In 2016, content marketing is expected to become a valuable asset to multiple departments, including the production department, sales, and HR.
A piece of content is created for the company’s audience, including prospects and clients. Therefore, the production team can use this piece of content to understand how to channel their efforts better. At the same time, the sales team can use it to identify means of overcoming objections or discover new approaches for pitching whereas the HR department can use the content to sketch a training program for the employees.
Referrals are considered to be one of the most valuable assets a company has. They can generate qualified leads that can easily turn into loyal long-term clients. Hence, in 2016, the marketers are expected to channel their efforts in nurturing their existing clients and turning them into promoters of their business.
5. CMO, closer to CEO
According to Forbes, the role of CMO will grow into one of the most trusted and popular members of the management board. This will be a consequence of the fact that marketing became the core of business offerings, customer management, social media management and financial management.
The CMO responsibility will still be marketing but keep in mind that this area brings people, products, and processes at the same place.
6. Marketing automation
According to Chiefmartec.com graphic, the marketing automation sector is worth alone $5.5 billion. Most marketers understood the importance of nurturing the leads and are looking for time and cost effective solutions to do this.
In 2016, the need for strong personalization combined nurturing programs will increase. They will also be an increased focus on the mobile marketing that will lead an extensive development of mobile app platforms.
In order to maximize the implementation of a marketing automation strategy, you may consider acquiring the services of digital marketing agency. This way, you will be sure that specialists with extensive experience will help get the ROI aimed.
What are you planning to change in your marketing strategy for the next year? If you’re not sure what you need to improve, leave your name and number below and we’ll give you a call to discuss more about your business.