6 Reasons Why Your Business Needs a CRM SystemAndreea Grindeanu
Customer Relationship Management System is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of sales funnel – from generating leads through creating opportunities to closing the sales orders.
As the importance of data grows, using a CRM system becomes a must for every, even the smallest, company. While the types, prices, interfaces and features of different CRM systems vary significantly, one fact remains unchanged – they are truly beneficial for the business.
Below are the 6 most important examples of how a CRM system can improve your business:
1. Optimise your sales funnel
Do you know how many deals you’ve lost last month? Can you identify the reasons?
A CRM software will allow you to recognize the weakest areas of your sales process. Based on the collected data you will be able to assess the width of each stage of your sales funnel.
Knowing whether you are losing your opportunities at the beginning of the negotiations or just before signing the contract will give you the chance to improve the most risky phases of your sales process.
2. Provide a better service
CRM system will keep track of every activity of your customers. You will get to know their sales history and buying preferences.
Having this knowledge, you can reward the loyal clients with special discounts or use the contact details base to send a follow-up campaign or collect feedback. Your customers will feel taken care of and the perception of your brand will skyrocket!
3. Evaluate your sales channels
Have you ever managed to measure the return on investment from your sales channels or marketing campaigns? With a CRM system it couldn’t be easier. Having all the information in one place, you can quickly determine the revenue from the opportunities coming from a given sales platform or assess the efficiency of your sales representatives.
Thanks to this, you will be able to eliminate the intermediaries that don’t generate any profit and increase the presence in the most active channels. Your sales will not take long to increase.
4. Never lose an opportunity
Every day we are bombarded with tons of information to an extent that we can’t keep up with anymore. As a consequence, important messages can get lost. This is something that a successful company cannot afford.
How many times have you called a potential customer only to find out that he has just signed a contract with your competitor? It doesn’t have to be a lost lead anymore. Add a task to your CRM software and you will be reminded to call your customer when the contract is about to expire.
5. Increase the efficiency of your employees
Even the most charismatic salesperson will not be successful if most of his time will be spent on administrative tasks. How many hours do your employees waste trying to manage huge Excel sheets? How many times do they have to type in the same information?
Thanks to the CRM system you can reduce the bureaucracy to the necessary minimum. All of the information will be easily available for your workers in one place, the reports will be generated automatically and the system will be integrated with other platforms (for example e-mail marketing tool). As a result, your salesmen will be able to fully focus on the actual contact with the customers.
6. Forecast more accurately
How accurately are you able to predict your future sales? What will be your lead conversion in the next quarter? Customer Relationship Management system will help you answer those questions, based on your prior results.
Being able to forecast your future revenue and costs will help you better allocate available resources. What is more, thanks to the predictions you can set realistic goals for your employees to achieve. Having an overview of the long-term situation of your company will help be a firm basis for your next strategic decisions.
It’s time to get a CRM for your business! NNC Services specializes in integration, maintenance and support of the Salesforce CRM system. Read more about what we can do for you or contact us here to start working on your platform.