5 tips to make your personal brand your best marketing toolnncadmin
Have you tried everything when it comes to marketing your company and still the number of clients is not the one expected? Are you lacking a personal connection with your clients? Probably it’s time to focus on your personal branding strategy.
A personal brand is something everyone has and can be a blessing or a curse depending on how is built.
Check out these 5 tips to transform your personal brand in the most effective marketing tool you have:
You may be tempted to create your personal brand based on what your competitors say about themselves. Leave this aside! Make an honest analysis of yourself in terms of strengths and weaknesses in your professional area. In this way, you’ll know what to emphasize in your presentations and at the same time you’ll be prepared to overcome your limitations.
Create an outstanding presentation with an original and friendly design and share with your audience using different social media networks. Don’t forget to put a picture of yours and include a short description of what you like to do outside professional life. In this way, it is easier to establish a connection with your audience.
Many of the things that are critical to your personal branding are not necessarily related to your knowledge but to your attitude. Being on time on your meetings, respecting your promises, dressing as a professional, listening to your interlocutor are ways of showing respect to your clients.
The same rule applies in the on-line environment, too. Monitor permanently your interactions on Social Media or on your personal blog/website and answer as quick as you can when someone has an inquiry. In this way, your audience will know you’re a professional they can count on.
Build your personal brand online
How you show up online is extremely important these days. First of all, Google your name and find out which is your personal brand online at this moment.
Find ways to improve your presence on Social Media and to add value to your personal blog or website. Think twice before you post a comment and chose carefully where you’re writing it. For example, you wouldn’t like to be associated with discriminatory or racist content, wouldn’t you?
Discover your audience
It is important to create a personal brand that enhances your competitive advantages but don’t forget that you must sell yourself to the people who actually need your services. Choose carefully your audience by discovering their true needs and be prepared to adapt yourself to meet their requirements.
Demonstrate knowledge and skills
After you’ve created the list with your strengths and weaknesses, design presentations that emphasize your qualities. For more credibility, write case studies describing how you successfully managed difficult situations in your professional life. Don’t be afraid to highlight the added value you brought each time.
You can promote these presentations on social media or on your own website/blog. In this way, people who Google your name will get to know your professional background and expertise.
Building a personal brand requires time and a well-established strategy. If you don’t know where to start, you can always ask for help.
Specialists from NNC Services have developed packages of services that can make you become a thought leader in your industry.
Depending on your needs, these services may include:
- Setting up one or multiple Social Media accounts
- Professional networking on your behalf in relevant communities
- Influencers networking and engagement
- Content marketing and promotion
- Permanent monitoring and reporting results
- Project management and strategy development
Until now, what have you done to manage your personal brand? What would you do further? Feel free to leave your comments below.