HubSpot Challenges – been there, done that!Andreea Grindeanu
Every business that is struggling to improve faces challenges. Behind every service or product, people are working hard to achieve and meet client’s or consumer’s expectations. Although the process might be similar, some teams are stuck with various internal challenges, while others are having troubles with finding that ideal technology to meet their needs. Whatever the case, there is always room for improvement and optimization.
Our aim with this Hubspot review isn’t to convince you not to use their services, but to provide an insight into how this inbound marketing tool works and whether it’s worth paying for it.
HubSpot is an all-in-one marketing software that helps businesses generate leads through SEO, blogging, social media, marketing automation and marketing analytics. Long story short, it is a powerful, integrated system that gathers the online marketing world in one place.
Our journey with HubSpot started almost two years ago. Their services came at first as an excellent opportunity for us to improve our efficiency and deliver better services to our clients. It seemed that, all our expectations were met at that point. However, it did not last long before we started facing some challenges:
- #Support – hardly available to not available at all. Along the process, many issues might pop up. When you get stuck, you are encouraged to address your issues to Support team. However, they will hardly get back to you or won’t get back at all.
- #Too much information – imagine you just started your journey and you work on getting to know how HubSpot works. All of a sudden, you get “hammered” by multiple messages telling you what to do and when you need to do it. You feel pressured to write lots of new content every day and in a very short time. This approach might only work with companies with plenty of time and available resources, but not for those with none of these;
- #The price – too high for small and medium sized business. If not enough, after 12 months, the price will be higher. This is usually the moment when Support team will not get back to you so often anymore;
- #The interface – not as user-friendly as expected. Sending a mailing campaign was a real challenge coming from a software supposed to buy you time and make your life easier. Moreover, another issue we faced was the inability to send these mailing campaigns to multiple contacts at the same time.
- #Content – Every article posted will be on HubSpot’s domain. It’s clear that, if you give up HubSpot, you give up all this content you wrote.
On the other hand, we have to admit that along with HubSpot, lots of advantages can come. Going through their services and based on our experience, we learned that almost any user can:
– optimize blogs and websites pages through SEO friendly content;
– choose the right keywords and increase a website’s search rank;
– create landing pages and set up A/B testings;
– measure and track which source of traffic (organic search, social media, etc.) generate the most leads;
– keep up with competitors to monitor their online marketing activities;
– calculate marketing ROI;
– track mentions in social media and schedule new posts;
To conclude, our advice is to consider using Hubspot only if:
– you can afford to pay them each month; You’d better negotiate your contract from the beginning so that the price won’t go up unexpectedly after the first 12 months;
– you have enough time and at least one dedicated person working on inbound marketing full-time; Otherwise, you will lose both precious time and money;
– you try the demo first before getting to the conclusion that this system will work for you;
– you understand exactly the offers and services included in your startup package;
– you have the option to drop the contract if you want to – make sure you have a clear overview of the conditions that you must follow after dropping out. Otherwise, you might not have the chance to do this and you will be stuck with it;
The best part of HubSpot is that you get a lot of tools integrated into one which is a potential time saver. However, you need to analyze your options carefully and build a solid Hubspot plan so it cannot severely affect your business.
Have you used Hubspot? What is your experience with this platform?