Author - Carmen Driscu

Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?

Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable[...]

Analyze what your competition is doing, then do better.  Better still, do something different.

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful.

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want. To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources[...]

In one of our previous articles, Content Marketing – The Fairy Godmother of New Business Opportunities, we said that consumers have become totally impassive to traditional marketing and agile marketers are looking for better ways to engage customers and are increasingly turning to content marketing. And an essential[...]

An important part of online marketing is about being social, finding your customers or potential customers and engaging with them. Of course, the Internet has many places to connect and share information, from the best known ones, like Facebook, Twitter, LinkedIn, YouTube and so on to small groups catering to every[...]

Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]

Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]

The social media explosion we have seen in the past few years means that now this is the place where people are. From humble beginnings, small places for friends to connect or reconnect, swap and share news, information, photos and videos, it has grown into a huge environment, being one of the main means for social[...]

The World is changing. We hear this all the time. But the World has been in constant change, so why do we hear this more and more now? The answer is that we, the people living today, are the lucky ones to live through a period of many and rapid changes, not seen since the Industrial Revolution era. And the reason for[...]